The Copywriting Blog

7 Jan 2020

Five fast ways to connect with your audience on a sub-conscious level.

25 Sep 2018

Messages don’t always resonate with an audience in the way you intended. Unfortunately, it happens. But if you genuinely cause offense, it’s a complete disaster. This leads us on to the topic of swearing in copywriting and advertising - is it ever okay? Well, there’s a...

28 Aug 2018

Gone are the days of simply packing copy with key search terms. You’ve now got to provide authoritative content to be rewarded by the search engines. But once you’ve attracted internet traffic, you have to create exciting and informative content that widens your audien...

10 May 2018

Jeff Bezos, the world’s richest man, insists on unconventional six-page memos for all meetings. In this blog post, we provide you with essential tips for summarising the key issues in a way that is considered, stimulating and easy to read.

10 Sep 2016

Also known as ‘Warm and friendly’, ‘Approachable’ or ‘Personable’. Guidelines with this brand value encourage you to use accessible, non-corporate language and write like you speak. You’ll achieve this by referring to your organisation as ‘we’ instead of the company na...

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