The Copywriting Blog

7 Jan 2020

Five fast ways to connect with your audience on a sub-conscious level.

17 Jul 2019

Chatty copy doesn't have to be irritating. Here's five brands doing it well and what you can learn from them.

24 Jan 2019

A lot’s happened since 1995. The internet, social media, fragmentation of traditional media audiences… to name a few. So we wanted to find out what the new edition reveals about what’s changed.

13 Jul 2017

Us copywriters are paid to be smart with language. It's our job to manipulate words, fusing, refining and cross-fertilising meaning to compel, provoke and persuade. Wordplay might (okay, definitely will) elicit groans at the dinner table, but some of the finest wri...

11 Apr 2017

As copywriters, persuasion is what we do and language is how we do it. As an agency, we've helped top brand agencies and companies influence audiences and regularly teach a Guardian Masterclass on how to write persuasive copy. We reviewed Robert Cialdini's Yes!...

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