The Copywriting Blog

6 Mar 2019

'The Copy Book' is packed full of useful tips to help you get the best from your writing. Here, you can find five that will help you on your way to quality content.

24 Jan 2019

A lot’s happened since 1995. The internet, social media, fragmentation of traditional media audiences… to name a few. So we wanted to find out what the new edition reveals about what’s changed.

17 Oct 2018

Copywriting is a different creative process to writing fiction, so Hemingway’s tips will not necessarily result in great copy. In this post, we’ve revealed the five essentials that have helped us over the years.

25 Sep 2018

Messages don’t always resonate with an audience in the way you intended. Unfortunately, it happens. But if you genuinely cause offense, it’s a complete disaster. This leads us on to the topic of swearing in copywriting and advertising - is it ever okay? Well, there’s a...

28 Aug 2018

Gone are the days of simply packing copy with key search terms. You’ve now got to provide authoritative content to be rewarded by the search engines. But once you’ve attracted internet traffic, you have to create exciting and informative content that widens your audien...

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