The Copywriting Blog

1 Oct 2019

Editing is tough - but like most things in life, there's ways to make it easier. Here are some tips for better editing, from us to you.

27 Jun 2019

Sometimes, the words just don't come. Or when they do, they aren't quite as wonderful as you need them to be. Here's what to do to vamp things up a bit.

15 Sep 2017

Well, we recently worked with a large recruiter who wanted to craft the perfect 'first approach' email. That's the one they send out cold to people who don't know them. They were getting a 25% response rate. They wanted to do better.

23 Nov 2016

If I had a biscuit for every time I removed an unnecessary ‘that’ from a sentence, I’d be the CEO of McVities. This is a writing tic affecting most people. But it’s the easiest thing in the world to correct. Keep your eyes peeled for the T-word.

3 Nov 2016

Last week, I received an email from my father. The subject line – ‘HAVE YOU SEEN THIS?’ – could mean one of two things. Either a rogue intern had glued down his caps lock, or someone was guilty of breaking the Holy Rules of Grammar. Turns out it was the latter.

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