The Copywriting Blog

24 Mar 2020

Storytelling, repetition, emotion - check out the secret persuasion techniques of your favourite (or perhaps not!) politicians here.

25 Feb 2020

Walk your consumers to that coveted sale with these handy steps.

17 Oct 2018

Copywriting is a different creative process to writing fiction, so Hemingway’s tips will not necessarily result in great copy. In this post, we’ve revealed the five essentials that have helped us over the years.

12 Jun 2018

Whether it’s the World Cup, final of Wimbledon, or the humble sales email, competition brings out the best in people (unless you play football for England).

2 Jan 2018

2017 was a bewildering, rollercoaster year. But putting aside scandal, cryptocurrency, political chaos and a certain royal engagement, what did last year mean for marketers, brand agencies, copywriters and creatives? Here's a run-down of the most important trends...

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