Copywriting is a different creative process to writing fiction, so Hemingway’s tips will not necessarily result in great copy. In this post, we’ve revealed the five essentials that have helped us over the years.
Gone are the days of simply packing copy with key search terms. You’ve now got to provide authoritative content to be rewarded by the search engines. But once you’ve attracted internet traffic, you have to create exciting and informative content that widens your audien...
You know the feeling. A brief comes in and it just hits the nail on the head. But what exactly makes a brief spot on? Here are seven things to look out for that’ll guarantee your next brief is up to scratch.
If I had a biscuit for every time I removed an unnecessary ‘that’ from a sentence, I’d be the CEO of McVities. This is a writing tic affecting most people. But it’s the easiest thing in the world to correct. Keep your eyes peeled for the T-word.