The Copywriting Blog

25 Sep 2018

Messages don’t always resonate with an audience in the way you intended. Unfortunately, it happens. But if you genuinely cause offense, it’s a complete disaster. This leads us on to the topic of swearing in copywriting and advertising - is it ever okay? Well, there’s a...

28 Aug 2018

Gone are the days of simply packing copy with key search terms. You’ve now got to provide authoritative content to be rewarded by the search engines. But once you’ve attracted internet traffic, you have to create exciting and informative content that widens your audien...

12 Jun 2018

Whether it’s the World Cup, final of Wimbledon, or the humble sales email, competition brings out the best in people (unless you play football for England).

10 May 2018

Jeff Bezos, the world’s richest man, insists on unconventional six-page memos for all meetings. In this blog post, we provide you with essential tips for summarising the key issues in a way that is considered, stimulating and easy to read.

12 Apr 2018

The sun’s shining, flowers are blooming, leaves are appearing.... it’s time to spring clean your copywriting – out with the old and in with the new!

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