The Copywriting Blog

Product descriptions that'll fill the cart!

Product copy has to attract the search engine. But once SEO has done its job, how do you get people to want the product? I mean, really want it so they feel they can’t live without it? Here are some techniques to build desire so customers fill that shopping basket. Open with the pitch Most product pages open with a short paragraph. It presents the most compelling features and the benefits these bring. That excites the customer's interest with what’s distinctive about your product. It gets their emotions involved. Here’s an example: “Fancy guest sheets, crisp cotton sheets, stylish sheets, snuggly sheets - we’ve got bedding for every glorious occasion. It’s time to hunker down…” Source: Eve b

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Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us: we can help.

Barnaby Benson Copywriting, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

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